Switchback Spring, June 16-18, 2025 in Nashville, TN
  •  
Switchback at TRE, December 2-4, 2025 in San Antonio, TX

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Speaker

Jim Weber

As former CEO of Brooks Running, Jim Weber took the company from the brink of bankruptcy to a billion-dollar global performance brand—earning the backing of Berkshire Hathaway and Warren Buffett along the way.  

Jim’s strategy centered on focus, innovation, and culture, transforming Brooks into a company built on purpose-driven leadership and customer obsession. By investing in cutting-edge technology, biomechanics research, and sustainable practices, he positioned Brooks as an industry leader in both performance and brand loyalty. His ability to navigate economic downturns, market shifts, supply chain disruption, and fierce competition proved instrumental in the company’s long-term success.  
In 2017, Jim was faced with a new personal challenge—he was diagnosed with esophageal cancer, with complications leading to the loss of the use of one lung. He emerged from the experience cancer-free, and the life-altering experience gave him an even deeper perspective and focus on making the most of life’s journey every day. 

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